BLEUSTEIN-BLANCHET, MARCEL (1906–1996), French advertising executive and radio pioneer. Born in Enghien, France, Bleustein-Blanchet founded a number of businesses over the years through which he became the foremost individual in advertising in France, a field which he virtually established by introducing advertising into French film, radio, and television. Among his companies were "Publicis" (est. 1927), the largest privately owned advertising agency in France; Radio Cité (1935); Regie Press of which he was chairman (founded 1938); and Cinéma et Publicité (1938). In the early 1920s Bleustein-Blanchet established a private company, "Radio Paris," making him a pioneer of French radio broadcasting. He was sole or part owner of other types of businesses as well, such as the Drugstore restaurants in Paris, and he was the owner of the sixth television network of France, specializing in music. In 1960 he created a foundation named after him that grants scholarships to deserving young writers. During World War II he was an active member of the Resistance. He served as an adviser for French Foreign Commerce from 1973 to 1975. Bleustein-Blanchet was active in the support of social welfare of the French Jewish community and was president of the Montmartre Israelite Center from   1965. He received France's highest award, Grand Officer of the Legion of Honor. He wrote La rage de convaincre (1970), La nostalgie du futur (1978), Les ondes de la liberté (1984), Mémoires d'un lion (1988), and Les mots de ma vie (1990). -ADD. BIBLIOGRAPHY: M. Germon, Marcel Bleustein-Blanchet: Monsieur Publicité (1990). (Gideon Kouts)

Encyclopedia Judaica. 1971.

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  • Marcel bleustein-blanchet — Marcel Bleustein, né le 21 août 1906 à Enghien les Bains et mort le 11 avril 1996 à Paris, fut un publicitaire français connu notamment pour avoir créé le groupe Publicis. Sommaire 1 Les débuts 2 Un pionni …   Wikipédia en Français

  • Marcel Bleustein-Blanchet — Marcel Bleustein, né le 21 août 1906 à Enghien les Bains et mort le 11 avril 1996 à Paris, fut un publicitaire français connu notamment pour avoir créé le groupe Publicis, aujourd hui devenu troisième groupe mondial de… …   Wikipédia en Français

  • Marcel Bleustein-Blanchet — (21 August 1906 – 11 April 1996) was a ground breaking French advertising magnate best known as the founder of Publicis Groupe, currently the third largest communications group worldwide. He also invented radio advertising in France, helped… …   Wikipedia

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  • Fondation Marcel Bleustein-Blanchet — The Fondation Marcel Bleustein Blanchet pour la vocation was founded in 1960, as La Fondation de la Vocation, by Marcel Bleustein Blanchet, then president of Publicis. He had the idea to create the Foundation for Vocation, and could not doubt… …   Wikipedia

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  • Elisabeth Bleustein-Blanchet — Élisabeth Badinter Pour les articles homonymes, voir Badinter. Élisabeth Badinter Naissance 5 mars 1944 (65 ans) Boulogne Billancourt Profession(s) …   Wikipédia en Français

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